SAN FRANCISCO — Dealer ecommerce solutions provider Drive Motors announced that Matt Weinberg will be joining the team as senior vice president of consumer experience. Weinberg joins the company from Showroom Logic, an automotive digital marketing company, where he served as chief strategy officer.
“I’m excited to join the team during this pivotal phase for Drive Motors, a company that’s uniquely positioned as the online-checkout pioneer in the automotive space,” said Weinberg, who will be based in South Florida. “As the company continues to develop consumer-friendly features that will streamline the future of car buying, I’m looking forward to expanding our dealership network and driving those efforts.”
An industry veteran, Weinberg brings nearly 20 years of automotive experience to his new role. His responsibilities include engaging with dealer groups to create online strategies that drive the best consumer experience. Additionally, he will be growing a team of automotive ecommerce experts that will help dealers seamlessly deliver online checkout to car buyers nationwide, according to the company.
Weinberg started his career in the car business in 1994, working at several dealerships in automotive retail and ecommerce. He left the retail side of the industry in 2005 to join izmocars as that company’s Southeast territory manager.
“Matt’s in-depth knowledge of the psychology and behavior of the American automotive consumer, combined with his passion for partnering with dealers and driving their online success, will be a tremendous asset in scaling our growth,” said Aaron Krane, CEO and founder of Drive Motors. “With Matt newly onboard and rounding out our executive team, we now can elevate our product offerings to the next level, bringing the future of car buying to dealers and consumers, today.”