NIAGARA FALLS, N.Y. — Wheel’s Automotive Dealer Supplies Inc. announced that the National Independent Automobile Dealers Association has selected it as the exclusive supplier of point-of-sale merchandising, collateral and printing services for the NIADA Certified Pre-Owned Vehicles Program. Materials are available in English or Spanish.

Wheel’s also services the CPO programs for 19 OEMs and other providers, according to the company. This NIADA CPO program includes Wheel’s print-on-demand and direct-from-manufacturer offerings to furnish NIADA member dealers with the customized CPO marketing materials. Print-on-demand means highly customized printed items delivered practically overnight, in most cases, to support dealers’ CPO sales and marketing efforts.

“Our Wheel’s Automotive partnership delivers to our CPO program an esteemed leader in the CPO merchandising market, with over 17 OEM CPO program relationships and 9,000 auto dealership clients,” said Scott Lilja, NIADA’s senior vice president of member services. “Wheels Automotive represents best-in-class promotional tools and marketing resources to our CPO program dealerships. This allows our member dealers to more effectively compete in this marketplace with new-car franchise stores, and enhances their ability to differentiate their digital and physical lot inventory, driving increased inventory turn, gross margin, and customer loyalty.”

“Independent dealers are a vital part of the automotive retail industry,” said Renee Perri, vice president of Wheel’s corporate division. “Servicing the transportation needs of a wide variety of consumers and using the proper signage and marketing materials can help independent dealers merchandise and market CPO inventory with more authority and appeal.”