LAWRENCEVILLE, Ga. — Black Book (div. Hearst Business Media) has signed a partnership agreement with ASNSoftware, a provider of dealer management software and solutions for independent and RV dealerships. Black Book will provide vehicle valuation data for ASNSoftware’s DMS, giving users a new tool for trade valuation, inventory solutions, financing, floorplanning and service and repair.
The announcement cited a recent Black Book survey that showed consumers feel a vehicle trade-in quote that’s far from expectations is the second-most likely scenario to kill a possible deal. Many consumers cited specific frustrations with the valuations they often receive. More than one-third (36%) of those polled said their researched quote was $1,001 to $1,500 apart from the dealer’s offer; another 27% said their quote was more than $1,500 apart. Nearly half (47%) said they need the dealer’s offer to be between $501 to $1,000 of their research quote for it to be acceptable.
“ASNSoftware has been helping dealerships become more competitive and profitable for the last two decades through advanced tools and knowledge that produce optimum purchasing power,” said Alex Azary, business consultant for ASNSoftware. “Our focus on advanced automation and dealer workflow integration, coupled with resources driven by industry leaders such as Black Book, means we help Independent dealers position themselves for maximizing profit.”
“Independent dealers are a critical part of the automotive landscape, with millions of car shoppers relying on them for their next mode of transportation,” said Jared Kalfus, senior vice president of sales and marketing at Black Book. “Because of this, it’s important to provide Independent dealers with the best tools and resources, such as accurate trade valuation, so that they can offer a great customer shopping experience with as little friction as possible during the transaction process, ultimately helping them compete at the highest levels.”