FI showroom red and grey logo
MenuMENU
SearchSEARCH

Top Chef Takes Helm at Florida Dealer Cafés

Culinary Institute of America-trained Chef Earl Weiss has taken his talents to the in-dealership restaurants at Morgan Auto Group’s Sun Toyota and Brandon Honda in Central Florida.

by Staff
December 28, 2017
Top Chef Takes Helm at Florida Dealer Cafés

 

2 min to read


Chef Earl Weiss has taken up residence at the restaurants built into two Central Florida auto dealerships.

TAMPA and HOLIDAY, Fla. — Chef Earl Weiss has taken the helm at two cafés located inside Sun Toyota and Brandon Honda. The dealerships, which are located in Tampa and Holiday, Fla., respectively, are owned by Morgan Auto Group.

The top chef brings his unique culinary and operations management skills to the two dealership restaurants that have become popular with car shoppers, employees and the public, according to Morgan’s John Marazzi.

Ad Loading...

“Since we built our cafés, we’ve seen increases in customer loyalty, retention, and increased vehicle sales. It is the single best facility investment we have ever made. Now that we have Chef Earl on board, we are excited to see what levels we can achieve,” said Marazzi, who serves as Brandon Honda’s managing partner and general manager of Sun Toyota.

Chef Weiss graduated with a degree in culinary arts from the Culinary Institute of America at Hyde Park, N.Y., in 1990. He returned to Lansdale, Pa., where he assumed the role of executive chef at Westover Golf & Country Club for several years before relocating to Florida in 2005 to become the banquet chef at Hawk’s Cay Resort & Spa on Duck Cay before being named the resort’s executive chef in 2007. He was most recently the general manager of Timber Pines Country Club in Spring Hill.

The restaurants are open during showroom hours Monday through Saturday (8:30 a.m. to 8 p.m.) and Sundays (10 a.m. to 6 p.m.). With a focus on healthy, affordable food choices made with fresh ingredients, many dishes can be customized to diners’ taste preferences. They serve a variety of breakfast sandwiches or more hearty offerings to start the day, alongside appetizers, flatbreads, salads with homemade dressings, and an array of sandwiches, wraps and burgers, including salmon and veggie burgers. Children can also find many of their favorite foods on the menu. Signature desserts range from hot fudge choices to home-style apple cobbler and ice cream.

Brandon Honda was the first Tampa Bay-area dealership to offer an innovative, auto showroom café serving made-to-order breakfasts, lunches, dinners and all-day snacks and desserts, according to the group. Weiss plans to upgrade it to offer more fresh food options, as currently found at Sun Toyota’s new Sunrise Café, where guest services include preordering by phone, computer, mobile devices or kiosk, according to the auto group.

Topics:Showroom

More Showroom

inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Showroomby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →
Ad Loading...
Outside of a Cadillac dealership.
Showroomby Lauren LawrenceMay 20, 2026

Chicago to Gain Cadillac Rooftop in 2027

The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.

Read More →
Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →
Ad Loading...
aerial view of Fireside Honda in Ohio
Showroomby Lauren LawrenceMay 6, 2026

Michigan Auto Group Acquires Ohio Rooftops

Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.

Read More →
Photo of Scout Terra pickup truck outside farm building
ShowroomMay 4, 2026

California VW Dealers Go After Scout

The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.

Read More →
Photo of rear of Mercedes VLE passenger van
Showroomby Hannah MitchellApril 27, 2026

EVs Gain Traction in Europe

First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.

Read More →
Ad Loading...
road winding through redwood trees, California EV Market Cools, F&I and Showroom logo
Showroomby Lauren LawrenceApril 22, 2026

California Holds EV Lead Despite Annual Decline

At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.

Read More →