SOMERS, N.Y. — Dealer software provider DealerDNA announced the launch of Synergie, a new marketing engine designed to plug into a dealer’s existing website and changes the way consumers engage and interact to bring in top quality leads and increase month-over-month profits.

The ad engine offers dealers everything from high-performance inventory data mining to a customizable specials engine with full control over lease and finance options, fully engineered ad campaigns dynamically linked to Google and Bing, and automated lead generators. The result is a full-scale lead generation solution that offers transparent transactions with higher quality leads and a better overall experience for the dealership and the buyer, all according to the provider.

These platform features provide a 65% increase in site traffic and page views, 30% average click-spend savings over competitors, and an industry-low SEM management fee, according to DealerDNA CEO Steven Couture.

“For the first time, dealers will be able to push trim-level pricing to consumers across their digital marketing assets and offer the lowest price on the vehicle in real time,” Couture said. “Best part? It’s all automated, so it provides a ‘set it and forget it’ mentality to best pricing marketing. It’s going to be a game-changer.”

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