CHICAGO — LotLinx announced that veteran adtech executive and founding IAB Chairman Rich LeFurgy will be added to the company’s board of directors. 

LeFurgy’s background and expertise includes programmatic data, mobile, social, and AI. He has more than 20 years of experience in the advertising industry and currently serves as general partner and founder of Archer Advisors, a consultancy set up to help companies of any size accelerate their business ideas.

“I have known Rich for over 20 years and worked with him on a variety of projects,” said Len Short, founding chairman and CEO of LotLinx. “He has unparalleled experience and understanding of today’s online advertising ecosystem and has helped numerous marketing technology companies succeed. We are excited and eager to welcome him to our growing team.”

LeFurgy has served as a board member or chairman for Placecast, a location-based intelligence platform that was sold to Ericsson, x+1, a company that was early to programmatic marketing that was sold to Rocket Fuel, and adtech network Blue Lithium, which was sold to Yahoo. He was founding chairman of the Interactive Advertising Bureau, a digital media and marketing trade association with over 650 member companies, and has been an active advisor or investor in over 60 digital advertising companies, all according to the announcement.

“I’m delighted to be working with Len again,” LeFurgy said. “I was a sounding board and early investor in the company, and quite impressed by how LotLinx was early to recognize the importance of machine learning for dealers. Artificial Intelligence is clearly one of the driving forces of where online advertising is headed, and I look forward to helping the company take VIN-level marketing to the next level.”