ATLANTA — Selly Automotive, a San Francisco-based dealership software company, has integrated the VINFactor market intelligence tool in their customer relationship platform as a standard feature to all Selly dealerships in the United States.

Dealer feedback is driving product innovation, and both VINFactor and Selly continue to roll out new product features to satisfy dealer demand, executives said. Embedding VINFactor’s inventory and pricing tool into Selly’s inventory module gives dealers the ability to make decisions based on VINFactor data.

“We have been working hard with VINFactor in Q1 2018 to develop and integrate their market data tool into Selly,” said Selly Automotive CEO Zach Klempf. “Steve and his team have put together a wonderful product offering that complements our CRM platform for auto dealerships. We strive to provide Selly dealers with the latest and greatest technology to help drive sales and conversion.”

“Providing Selly Automotive customers with real-time pricing and inventory recommendations from VINFactor makes the product much more relevant and actionable,” said Steve Greenfield, founder and CEO of VINFactor. “We’ve known Zach and the Selly team for years and appreciate the partnership with their dealers.”