MBUSA Adds Access, Inventory Channels to Online Portal
Dealers using MBonDemand.com now have access to third-party inventories, including off-rental units from Sixt Rent-a-Car.
Used Mercedes-Benz units owned by such third parties as Sixt Rent-a-Car are now available on the factory’s online dealer portal. Photo courtesy Mercedes-Benz USA
ATLANTA — Mercedes-Benz USA’s online portal now allows franchised Mercedes dealers and independents to source and buy Mercedes-Benz inventory and is now integrating vehicles from Sixt Rent-a-Car, the world’s premiere affordable luxury car rental service, the company announced. The site, MBonDemand.com, is powered by RMS Automotive, a Cox Automotive brand.
MBUSA sells a majority of its off-lease inventory digitally through MBonDemand and has sold over 200,000 vehicles through the site in the last four years. Expanding on its stated goal of being the “one-stop shop” for all Mercedes-Benz wholesale inventory, MBUSA is integrating third-party sellers’ Mercedes-Benz inventory into its wholesale inventory platform.
Sixt is the first partner to be integrated into MBonDemand with its off-rental inventory in the U.S. now being available in search results. Represented in more than 100 countries worldwide, the Sixt vehicle fleet is known for its high proportion of premium cars.
“Our goal is to be the online destination to source Mercedes-Benz wholesale inventory,” said Al Katz, general manager of pre-owned, remarketing, and fleet operations for Mercedes-Benz USA. “With the recent addition of Sixt Mercedes-Benz inventory to MBonDemand.com, dealers can enjoy a greater variety of vehicles to choose from, while maintaining confidence in their digital purchases.”
The addition represents the first Mercedes-Benz inventory listed on MBonDemand that is not located at an auction site. Whether buying directly from MBUSA or third-party sellers, vehicles purchased from MBonDemand are backed by the “Best or Nothing” brand promise, executives said, and all inventory is subjected to a rigorous condition report process to provide dealers peace of mind on their digital purchases.
More Showroom
Affordable, Safe Cars for Teen Drivers
Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
Holman Opens Porsche Dealership in Miami
The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.
Read More →
Chicago to Gain Cadillac Rooftop in 2027
The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.
Read More →
Mid-Atlantic Ford Store Has New Owner
A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.
Read More →
Porsche Dealership Breaks Ground in Illinois
Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.
Read More →
Michigan Auto Group Acquires Ohio Rooftops
Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.
Read More →
California VW Dealers Go After Scout
The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.
Read More →
EVs Gain Traction in Europe
First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.
Read More →
California Holds EV Lead Despite Annual Decline
At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.
Read More →