ST. PETERSBURG, Fla. — LotMonkey today announced it is expanding its in-dealership merchandising solution into four new markets, including Philadelphia, Louisville, Ky., Long Island, N.Y., and northern New Jersey.

Dealers in these four new markets can now use LotMonkey’s system to create on-the-lot marketing materials, including license plate inserts, window stickers, windshield graphics and more. LotMonkey already services more than 200 dealers in more than a dozen markets. The new markets are just four of several new markets the company is expanding into over the next several months.

“We are extremely excited about the growth of LotMonkey into new markets. Dealers quickly see how our platform makes marketing and merchandising a breeze,” said LotMonkey CEO John Wingle. “The problem is dealers have limited options or direction as to how to go about effectively merchandising their lots in a manner that actually improves customer experience and bridges the gap between online and on the lot. The solution is our platform, which enables them to strategically and professionally merchandise in a way that actually improves customer experience and bridges that gap.”

LotMonkey’s web-based merchandising platform allows dealers to instantly create and customize a virtually infinite array of point-of-sale visuals designed to transform dealership lots, showrooms and service drives into strategic retail environments that better engage, inform and influence customers.

“We created LotMonkey to empower dealers and hand them the keys to their in-store branding and marketing,” Wingle said. “With our LotMonkey platform, dealers in these four new market areas can now have complete creative control over the customization of their brand, their merchandising and their point of sale needs to ultimately create a customer experience that will encourage shoppers to return for service needs or future purchases.”