Audi’s upcoming e-tron is a fully electric, five-passenger SUV “aimed at the heart of the premium market,” according to the factory. The new machine, full specs, and online ordering will be unveiled Sept. 17. Photo courtesy Audi of America

Audi’s upcoming e-tron is a fully electric, five-passenger SUV “aimed at the heart of the premium market,” according to the factory. The new machine, full specs, and online ordering will be unveiled Sept. 17. Photo courtesy Audi of America

HERNDON, Va. — U.S. customers will be able to configure and reserve their 2019 Audi e-tron, the first all-electric vehicle from Audi, on Sept. 17. The e-tron will make its global debut on the same day at an event in San Francisco, and full e-tron specifications, including pricing, will become available online. A refundable $1,000 reservation fee will be required.

Directors said the new Audi reservation system is part of a plan to create a digital ecosystem for Audi owners to confidently go electric. After customers place a reservation, they will be able to track it online and with their local dealer. Audi plans to share more details on this ecosystem and offerings for U.S. customers at the San Francisco event.

As an electric SUV that includes integrated digital tools, in-home charging solutions and the support of Audi of America’s 303 dealer partners, the e-tron will allow owners to confidently choose electric performance knowing they have Audi support of a full ecosystem, said Scott Keogh, president of Audi of America.

“We’re introducing a premium, customer-centric vehicle in a premium, customer-centric way,” Keogh said. “With our owners and our dealers, this process allows us to offer transparency from reservation and build all the way through delivery.”

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