LOS ANGELES RelayCars today announced the launch of its virtual reality application RelayCars Pro, an automotive sales platform. The new application offers a suite of services with an immersive approach to present cars to potential buyers, according to company officials. 

Powered by an expansive VR automotive asset library, the salesperson can place consumers in the driver’s seat of any vehicle through the virtual reality showroom.  With a database of thousands of vehicles that is constantly expanding, dealers are able to show car buyers a realistic view of a vehicle that may not even be physically on the dealership lot.

“At RelayCars, we are proud to offer a product made specifically for dealers that will continue to shape the future of selling cars,” said David Falstrup, RelayCars CEO.  “We have already found great success working with a large network of dealerships and look forward to bringing more businesses on board as our VR library grows and technology continues to advance.”

Recent automotive studies show that 80% of car shopping touchpoints between the initial research and visiting the dealership are digital.  As this digital trend continues to grow, RelayCars Pro allows dealership customers to get a 360-degree view of a vehicle’s interior and exterior, as well as explore different trims, colors, and videos of models.

Additionally, RelayCars Pro with “Commander” allows one or many users at a time to be guided by an agent, aiding in design reviews and research where buyers may not be centrally located. Commander option is available to work over a local area network or remotely over the internet with either one-on-one controls or with the agent controlling multiple headsets via a companion app running on any Android device. This option prompts salespeople with USPs that are unique to a vehicle model. A self-guided experience is also available, with a white label version of the application accessible on both iPhone and Android, requiring no headset.

RelayCars’ consumer application is also available now for free on iOS, Android, Oculus Go, Google Daydream, Samsung Gear VR, and Microsoft MR. It will also be available soon on Magic Leap.