FI showroom red and grey logo
MenuMENU
SearchSEARCH

New Vehicles Down for Most Brands

Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.

June 15, 2026
Dodge emblem on orange vehicle

Dodge had the biggest supply among major automakers selling in the U.S. as May closed at 148 days, Cox said.

Credit:

Stellantis

2 min to read


U.S. new-vehicle supply inched up 1% month-over-month in May, 13% above a year earlier, Cox Automotive reported. 

Inventory stood at about 2.9 million units at the end of the month, which saw the most robust sales pace of the year so far. That translates to 76 days’ supply. 

Ad Loading...

The data provider said days’ supply this year has ranged from a high of 96 in a harsh-weather February to last month’s 76. 

“… the broader pattern remains one of steady supply rather than renewed accumulation,” said Executive Analyst Erin Keating. 

The steadiness is in sharp contrast to last year, when the first half was distorted by a sales spike inspired by U.S. trade tariff hikes. 

Most brands experienced supply reductions last month due to healthy sales, the daily retail selling rate up about 7% from April and about 10% year-over-year, Cox reported. 

It pointed out Nissan’s days’ supply fell from 87 in April and May 2025 to 82 after a month of brisk sales. On the other end of the scale, Stellantis brands’ days’ supply stood at 129 for Chrysler, 144 for Ram, 145 for Jeep and 148 for Dodge. 

Ad Loading...

Cox found that there was still plenty of relatively affordable vehicle supply in May, 56% selling for less than $50,000 and 25% between $30,000 and $40,000. The average listing price, though, clocked in at $49,307, up 1% from a year earlier. 

“The market looks balanced, but it is not broadly comfortable,” Keating said. “Demand is still holding up better than many expected, supported in part by a solid labor market and wealth effects at the higher end, yet elevated financing costs and household budget pressure continue to cap how far that strength can carry. For automakers, the key takeaway is that inventory discipline is working. 

LEARN MORE: Too Many Dealers Are Stuck in the Pandemic

Topics:Showroom

More Showroom

Phot of a dark Kia vehicle interior with steering part of steering wheel and dashboard
Showroomby Hannah MitchellJune 29, 2026

Focus on Vehicle Cabins

The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.

Read More →
Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Ad Loading...
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Photo of the back of an electric Mercedes
Showroomby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
Ad Loading...
inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Showroomby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →
Ad Loading...
Outside of a Cadillac dealership.
Showroomby Lauren LawrenceMay 20, 2026

Chicago to Gain Cadillac Rooftop in 2027

The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.

Read More →