Virginia Surety Company Inc. (VSC), a wholly-owned subsidiary of The Warranty Group Inc., today announced an agreement with Coverdell Inc. to provide a customer loyalty program and support.
Coverdell, a full-services marketing company, will offer “Shop Ship Protect,” a program including price protection, extended warranty, purchase assurance and satisfaction guarantee benefits. Offered to financial institutions and others, the program is designed to enhance customer loyalty and generate fee income.
“Coverdell’s strategy is to provide high value enhancements to consumer purchases, and the logical choice was VSC. Solid financial backing is essential for all our offers, and VSC brings that and more to the relationship,” said Kathy Lannen, executive vice president of Coverdell.
Mike Frosch, President of North America at The Warranty Group, added: “Coverdell’s requirements align perfectly with our abilities to drive customer acquisition, retention and loyalty. Their clients will benefit from our strong financial backing and administrative capabilities and our proven record of adding value to every customer touchpoint through automation and technology innovations.”
Shop Ship Protect will be available nationwide this month through financial institutions and affinity groups.