HOUSTON — Automotive marketing company uNotifi is helping car dealers and service centers improve their marketing results by augmenting data from their customer database with lifestyle information.
uNotifi augments miles driven and consumer behavior with insights such as customer purchase habits, which it believes will lead to higher response rates.
“Most dealers and service centers have relied on a miles-driven measurement to determine when they should be contacting their customers with service offers,” said Fred van der Neut, uNotifi founder and CEO. “uNotifi augments miles driven and consumer behavior with lifestyle and interest data to provide dealers with more relevant insight into their customers’ purchase habits, which leads to higher response rates and lower campaign costs.”
Data used by uNotifi is either gathered directly from the consumer via product registration cards, survey responses, magazine subscriptions and other available data, or inferred from geographic and demographic information. And by marrying this data with demographics and geo-targeting, the company believes dealers will not only know how to deliver the right message, but what medium to use to reach out to customers.
“Dealership marketing today is all about creating and fostering relationships with customers,” said van der Neut. “You can’t do this without knowing your customers’ interests. Using lifestyle information, you can find many opportunities to truly build a meaningful relationship with the customer. Lifestyle data also helps improve marketing performance, which reduces marketing costs and improves response rates – which leads to a higher return on marketing investment.”
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