SANTA MONICA — officially surpassed 100,000 Facebook “Likes,” and is now the most popular automotive information website on both Facebook and Twitter.

As of this morning,'s 102,052 Facebook “Likes” and 34,422 Twitter followers topped all other independent automotive shopping or research sites.

"Consumer engagement is a top priority for and sites like Facebook and Twitter have been our front lines to interact with online car shoppers," says Michelle Denogean, vice president of marketing at "Our social media team has worked tirelessly to create fun and memorable experiences that resonate with everyone from first-time car buyers to seasoned auto enthusiasts." crossed the Facebook milestone just days after launching its first ever cross-platform ad campaign. The TV ad, "Ask the Car People," premiered July 9 in four local markets, and was featured on each of's social media channels. Online users can watch the ad any time.

To celebrate its 100,000 “Likes,” has posted a gallery of $100,000-plus dream cars selected by members of's editorial staff. Fans are invited to share their opinions on these fantasy cars on's “$100K+ Cars for 100K+ “’Likes’” post on Facebook.'s social media presence extends well beyond Twitter and Facebook. on YouTube offers reviews and instructional videos, while Edmunds' on YouTube showcases video of some of the rarest, fastest and most expensive cars in the world. Pinterest users can pin here and Google+ users can track content here.