LAS VEGAS — The new member of the DealerTrack team, ClickMotive, was honored with three Digital Dealer Website Excellence Awards for its work with McGrath Automotive Group of Illinois and Carl Hogan Toyota of Mississippi.
ClickMotive received was recognized for leads per inventory search and leads per page views for its work with McGrath Automotive Group. It was also recognized for having the lowest user bounce rate for its work with Carl Hogan Toyota.
The Digital Dealer Website Excellence Awards recognizes automotive dealers, managers, and their website providers for the exceptional performance of their websites. Award winners were selected from more than 3,000 automotive dealership website submissions.
Earlier this month, ClickMotive was acquired by DealerTrack, and is now part of DealerTrack Interactive, which delivers digital marketing and website solutions to dealers.
“The McGrath Automotive Group and Carl Hogan Toyota websites showcase how websites, with the right digital marketing tools, can drive significantly higher website conversion rates for dealers,” said Stuart Lloyd, general manager of DealerTrack Interactive.