OfferUp’s Hot Lead Indicator was designed to help dealers target down-funnel car buyers.
 - Photo courtesy OfferUp

OfferUp’s Hot Lead Indicator was designed to help dealers target down-funnel car buyers.

Photo courtesy OfferUp

SEATTLE — Mobile automotive marketplace OfferUp announced the launch of Hot Lead Indicator, a new machine learning tool designed to help automotive dealers identify car shoppers who are ready to buy.

In addition, the company announced that buy-here, pay-here dealers can now add a “Verified Low Credit Financing” label to their profile and list vehicles with a “Call for Details” tag in lieu of showing their vehicles’ prices. Both features are free and part of OfferUp’s Automotive Dealer Program, which launched in 2018 and gives dealers tools to broaden their exposure and manage leads coming from OfferUp’s Autos marketplace, according to the announcement.

“We launched our Automotive Dealer Program to give dealers the best return on their time and money on our marketplace,” said Andrea Moro, Director of Product Management at OfferUp. “In a business where moving inventory quickly is critical, missing out on hot incoming leads means lost sales. Our Hot Lead Indicator helps dealers prioritize leads so they can follow up promptly and personally.”

Originally posted on Auto Dealer Today

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