ISELIN, N.J. — U.S. Audi dealers now can apply for co-op funding for Darwin Automotive’s digital retailing and omnichannel toolset thanks to new certification by Audi of America, the company announced.
Audi joins Ford, Kia, Subaru, and Volvo among the growing list of manufacturers that endorse or financially support Darwin’s tools for their retailers. Darwin currently claims 5,000 dealer subscribers in all 50 states and expects to deliver 6 million units this year.
“Darwin is a digital retailing platform built by car people that understand the importance of holding front and backend gross. I am excited about this opportunity for Audi dealers as their profitability is our primary concern,” said Darwin CEO Phillip Battista. “Darwin engaged in a pilot program with Audi for over a year, and the results were amazing. Dealership groups such as Qvale Auto Group, which owns 14 dealerships across the U.S., have reported increases in CSI and profitability while streamlining the purchase process.”