STRONGSVILLE, Ohio — National Automotive Experts (NAE/NWAN) announced the launch of Money Back Guarantee. The new vehicle return program was designed to provide customers with added peace of mind through a 30-day or 1,000-mile, 60-day or 2,000-mile, or 90-day or 3,000-mile return program for new or used vehicles.
Structured as a pre-load benefit, Money Back Guarantee enhances a dealer’s value proposition by offering three of the longest return terms in the industry, said NAE/NWAN CEO Kelly Price.
“Consumers continue to require a personalized buying experience. Companies like CarMax, Tesla and Carvana have been offering a ‘try before you buy’ program for some time. We felt it was critical to create a return program that functions as a ‘why buy here’ and provides greater benefits than the offerings from these companies,” Price said. “We believe our Money Back Guarantee program does this, while continuing to support the traditional car-buying experience.”
Money Back Guarantee can be customized to a dealer’s requirements, with the option to pick their term, vehicle eligibility, and marketing material at time of program setup. In the event the customer returns their vehicle, the program pays the dealer a $2,500 benefit to help offset the cost of the return expense of putting the car back in inventory, all according to the announcement.