NORTH HILLS, N.Y. — Dealertrack F&I announced an expanded integration with CDK Global Inc. that brings together CDK Drive DMS and Dealertrack uniFI platform to enable faster funding for more dealers.
Through the integration, dealers leveraging both systems can now “seamlessly” import their lease deals from CDK Drive into uniFI’s Digital Contracting workflow, helping reduce manual data entry, contract errors, and the frustrations of recontracting, according to a press release.
“Every extra step a dealer must take in the contracting process can cut into efficiency and detract from the car buying experience.”
The integration was designed to assist dealers and finance sources reduce the time spent filling out paperwork and contracts — a major pain point, executives stressed, citing statistics from the 2019 Cox Automotive Car Buyer Journey Study. Surveys found only 42% of consumers were satisfied with how long the process took at the dealership, and nearly half of that time was spent negotiating and filling out paperwork.
“Every extra step a dealer must take in the contracting process, from switching between systems to reentering data, can cut into efficiency and detract from the car buying experience,” said Cheryl Miller, senior vice president and general manager of Dealertrack F&I and Titling Solutions. “Through the integration with CDK, we’re able to better connect data between systems to ensure dealers can drive the more accurate, streamlined workflow that today’s customer expects.”