SCOTTSDALE, Ariz. — Dealer marketing services provider Digital Air Strike announced the promotion of Erica Sietsma to chief operating officer. The nine-year company veteran most recently served as senior vice president of product and operations.

“Erica is an extremely valuable member of our team and has consistently demonstrated operational excellence,” said co-founder and CEO Alexi Venneri. “We are fortunate to have her industry expertise and strategic approach guiding the operations of Digital Air Strike for the benefit of our clients and partners.”

Additionally, 20-year automotive industry veteran Scott Pechstein has joined the leadership team as vice president of business development. Pechstein will focus on developing relationships with OEM and industry partners while assisting with dealer group and Tier II strategy.

“Scott brings his industry expertise and ability to establish deep-rooted relationships to Digital Air Strike,” said Venneri. “We are thrilled to have him as part of the Digital Air Strike leadership team.”

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Originally posted on Auto Dealer Today

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