SOUTHFIELD, Mich. – IHS Markit, a provider of critical information, analytics and solutions, announced the hiring of two industry veterans to lead strategic business areas within the firm. Joe Kyriakoza has been named to the new role of vice president and general manager of Automotive Marketing Services, while David Mondragon has been named vice president, Integrated Marketing and Incentive Management Solutions.  

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Kyriakoza will be responsible for overseeing the strategy, sales and product functions for the business across digital and offline marketing, including audiences and measurement.

“We recognize the need to continue to provide innovative solutions for our customers in today’s increasingly competitive environment,” said Joe LaFeir, senior vice president, automotive, at IHS Markit. “Joe and David join us with a wealth of experience, and significant expertise across marketing, manufacturing and retail that will help us deliver solutions that meet the needs of our customers now and into the future.”

His team leads efforts to aid OEMs, dealers, and affiliates in making better decisions and driving stronger results for their various marketing initiatives by ensuring Polk Audience and Measurement solutions by IHS Markit are available through all tech and media channels and platforms.

“I am thrilled to be joining IHS Markit in such an important function,” said Kyriakoza. The automotive business at IHS Markit is driven by a wealth of industry-leading data and information assets that auto OEMs, dealers and their affiliates need to be successful in an ever-evolving industry. I am committed to building the suite of offerings with the goal of helping our customers and partners drive the best business outcomes possible.”

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Mondragon will lead the development and launch of new products and services leveraging IHS Markit industry-leading data assets with automotiveMastermind (part of IHS Markit) technologies. 

“IHS Markit is an incredible company with extremely talented people,” said Mondragon. “I am honored to work in such a collaborative and engaging environment and look forward to help IHS Markit customers improve their operational efficiency and marketing effectiveness for many years to come.”

The goal is to establish a new foundational platform for OEMs at tier 1, 2 & 3 to support core functions of loyalty, retention and conquest as well as new capabilities in incentive planning and optimization. These new products will help IHS Markit clients more effectively link sales and marketing activity from OEM to dealer, ultimately improving customer conversion and sales.

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Originally posted on Auto Dealer Today

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