WESTCHESTER, Ill. – IAA, Inc., a global digital marketplace connecting vehicle buyers and sellers, today announced the introduction of IAA Interact™, the industry’s first comprehensive merchandising platform combining imagery, information and personalization. The platform engages buyers with detailed vehicle information while driving a more competitive bidding environment and higher proceeds for sellers.
IAA Interact provides online buyers with an immersive experience that mimics being physically present with the vehicle, resulting in increased trust, bidding and buying activity.
IAA Interact was designed using extensive e-commerce merchandising research to drive increased online bidding and buying. The platform engages buyers with a vehicle digitally through unique, multiple touch points that provide the details needed to make confident online bidding and buying decisions. The Interact tools and features provide buyers with an unmatched research process, improved purchasing guidance and greater trust.
“High resolution images, panoramic video, and in-depth product information are fundamental to a successful ecommerce strategy,” commented Justin Mahlik, Senior Vice President of Buyer Development and Innovation for IAA. “As a technology company, we understand that offering limited static images and basic vehicle information is an extremely outdated way to market a vehicle. IAA Interact provides online buyers with an immersive experience that mimics being physically present with the vehicle, resulting in increased trust, bidding and buying activity.”
The IAA Interact merchandising platform includes three key elements and several value-added tools at no cost to the buyer:
- Imagery – each vehicle asset is unique, and online buyers depend upon images and video that allow them to inspect vehicle parts, components and damage. The Interact platform consists of IAA 360 View™, IAA High Resolution™ images, and IAA Key Images™.
- Information – vehicle details including OEM specifications and part interchange numbers help buyers make more-informed bidding and purchasing decisions. The Interact platform features information tools including SpinCar® Feature Tour®, IAA Engine Start™ video, Chrome Equipment Details, and Hollander Part Interchange numbers.
- Personalization – today’s digital buyers have heightened expectations in the purchasing process. Leveraging researching, bidding and buying behavioral data, IAA provides buyers with a personalized experience. The Interact platform features personalization tools including IAA Buyer Recommendations available through the buyer’s dashboard.
The IAA Interact merchandising platform follows the recent announcement of the company’s expanded partnership with SpinCar®, an automotive industry leader in digital merchandising, to offer Feature Tour.
Originally posted on Auto Dealer Today