IAA Enhances CSAToday® with Integration of Interact™ Merchandising Platform Data
Enhancement improves total loss determination and vehicle inventory management.

Enhancement improves total loss determination and vehicle inventory management.
Image by mohamed Hassan via Pixabay
WESTCHESTER, Ill. – IAA, Inc., a global digital marketplace connecting vehicle buyers and sellers, announces the enhancement of its vehicle management system, CSAToday, with the integration of data from its recently announced Interact merchandising platform. Key images, video and vehicle details from the Interact platform flow directly into CSAToday, providing rich information that improves total loss determination and streamlines vehicle inventory management.
IAA is sharply focused on providing new and enhanced innovations for our buying and selling customers.
“Our sellers need solutions that increase vehicle proceeds while streamlining the total loss claim process,” said John Kett, CEO and President of IAA. “IAA is sharply focused on providing new and enhanced innovations for our buying and selling customers. The integration of CSAToday with data from our Interact platform is an excellent example of how we deliver tangible value to our clients through the synergies in our technology portfolio.”
CSAToday is IAA’s industry-leading inventory management system utilized by sellers to manage their vehicle assets. The system now integrates key data from our Interact platform, including: IAA High Resolution™ images, IAA 360 View™ video, IAA Key Images™, IAA Engine Start™ video, SpinCar® Feature Tour®, Chrome Equipment Details, Hollander Part Interchange Numbers and images captured by towers.
More Digital

F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →
Need for Speed: EV Apps Lack Consistency
Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.
Read More →
Four Keys to Your Digital Trail Defense
Federal regulators are cracking down on hidden fees. This protective measure could mean the difference between winning and losing a lawsuit or surviving a duel with the Dark Side.
Read More →
Hyundai Hosts Tech Talent Forum
Technology leaders from Hyundai Motor Group will have open discussions at the inaugural HMG Tech Talent Forum on topics ranging from autonomous driving to 'smart' manufacturing.
Read More →
Dealers Seek Actionable AI
Dealers are facing growing frustrations with current generic artificial intelligence tools, according to a survey by Lotlinx, which found they want a solution that understands their inventories.
Read More →
Reahard & Associates Forges New Integration
The firm's F&I Insight tie-up with The Impact Group’s ImpactMenu platform is designed to enhance finance-and-insurance transaction recording for auto dealerships.
Read More →
Registration Open for Reynolds Amplify Retail Summit
Advancements with Reynolds' AI Agent, Rey, will take center stage this August at the Park Hyatt Aviara in Carlsbad, Calif., near San Diego.
Read More →
Automotive Training Academy by Assurant Grows Offering
A new Atlanta location on Reynolds and Reynolds' docuPAD e-contracting system is designed to broaden access for auto professionals.
Read More →
Assurant Debuts Virtual Solution for Dealers' Staffing Challenges
Company says on-demand access to F&I specialists is shown to boost dealership efficiency and profitability.
Read More →
What to Do When Your Vendor Is Hacked
The quickest way to turn a breach into a crisis is to wing it. Follow this seven-step playbook to ensure you meet your obligations.
Read More →