U.S. Equity Advantage Is Now Integrated with MenuSys
Selling platform provides customized income development solution for dealerships.

Selling platform provides customized income development solution for dealerships.
Image by Gerd Altmann from Pixabay
ORLANDO, Fla. – US Equity Advantage (USEA) is now integrated into the MenuSys, LLC, web-based selling platform that provides an income development solution, primarily for RV and power sports dealerships. The partnership expands USEA’s ability to offer its AutoPayPlus accelerated loan payment F&I service to buyers in these vehicle sectors.
At the end of the day, MenuSys’ innovative, industry-leading offerings help customers choose more instead of being sold less.
“With the addition of MenuSys, USEA continues to service more menu software systems than anyone in the industry, plus expands our penetration into the RV and power sports sectors,” said Robert Steenbergh, CEO of US Equity Advantage.
MenuSys offers flexible, easy-to-use desking and finance menus to help dealerships streamline their processes and generate sales. Features include:
Finance menu that is fully customizable to quickly personalize a menu for each customer’s needs, displaying all the available products and options in an easy-to-read manner, and producing a one-sheet sales recap for the deal jacket along with the menu, waiver and contracts.
Desking menu that presents all the information found on a traditional desking tool in a format styled after the finance menu to create consistency and familiarity throughout the process for a more effective approach to selling vehicles by giving the desk the right tools.
Mobile and tablet responsive menus using industry-leading, first-to-market touchscreen, drag and drop enabled menu to enhance the customer experience.
DMS integration with the most common systems in the industry to speed the process by reducing data entry and increasing accuracy.
Product rating and e-contracting with more than 120 providers makes it a seamless process to get rates for all providers in one pass to the first print of the menu, reducing time spent in the F&I office.
Comprehensive reporting in real time to improve accountability and increase performance. Options include a finance summary report with analysis of product counts, penetrations, income totals, and income averages, and an employee performance report that summarizes key performance factors by employee.
“Dealerships – whether they’re automotive, RV or power sports – want their various systems to work with each other to create coordinated data that makes their jobs easier and leads to more profit,” said MenuSys' president Erick Woods. “At the end of the day, MenuSys’ innovative, industry-leading offerings help customers choose more instead of being sold less.”
Originally posted on Auto Dealer Today
More Digital

F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →
Need for Speed: EV Apps Lack Consistency
Fifty-five percent of surveyed EV owners said their mobile applications had a major or moderate impact on their purchasing decisions, but connectivity issues remain a problem.
Read More →
Four Keys to Your Digital Trail Defense
Federal regulators are cracking down on hidden fees. This protective measure could mean the difference between winning and losing a lawsuit or surviving a duel with the Dark Side.
Read More →
Hyundai Hosts Tech Talent Forum
Technology leaders from Hyundai Motor Group will have open discussions at the inaugural HMG Tech Talent Forum on topics ranging from autonomous driving to 'smart' manufacturing.
Read More →
Dealers Seek Actionable AI
Dealers are facing growing frustrations with current generic artificial intelligence tools, according to a survey by Lotlinx, which found they want a solution that understands their inventories.
Read More →
Reahard & Associates Forges New Integration
The firm's F&I Insight tie-up with The Impact Group’s ImpactMenu platform is designed to enhance finance-and-insurance transaction recording for auto dealerships.
Read More →
Registration Open for Reynolds Amplify Retail Summit
Advancements with Reynolds' AI Agent, Rey, will take center stage this August at the Park Hyatt Aviara in Carlsbad, Calif., near San Diego.
Read More →
Automotive Training Academy by Assurant Grows Offering
A new Atlanta location on Reynolds and Reynolds' docuPAD e-contracting system is designed to broaden access for auto professionals.
Read More →
Assurant Debuts Virtual Solution for Dealers' Staffing Challenges
Company says on-demand access to F&I specialists is shown to boost dealership efficiency and profitability.
Read More →
What to Do When Your Vendor Is Hacked
The quickest way to turn a breach into a crisis is to wing it. Follow this seven-step playbook to ensure you meet your obligations.
Read More →