FI showroom red and grey logo
MenuMENU
SearchSEARCH

Toyota to Adjust EV Strategy

The automaker plans to adjust its electric vehicle strategy and provide it to key suppliers early next year, report people close to the project.

December 12, 2022
Toyota to Adjust EV Strategy

The automaker plans to adjust its electric vehicle strategy and provide it to key suppliers early next year, report people close to the project.

IMAGE: Toyota

2 min to read


Toyota Motor Corp. plans to adjust its electric vehicle (EV) strategy and provide it to key suppliers early next year, two people with knowledge of the work recently told Reuters.

The Japanese automaker is expected to detail EV plan changes through early 2026 and communicate the changes to major suppliers, the people said on condition of anonymity.

Ad Loading...

Toyota is examining ways to improve the competitiveness of the EVs planned for this decade. The automaker is looking ways to use performance-boosting technologies in planned EVs, such as electric drive systems that convert power from the grid to energy stored in batteries and more integrated heating and cooling systems, the people said.

Adding these innovations could delay some of the company’s EV development programs originally planned over a three-year period, one of the people said.

The adjustments would go into the successors of Toyota's first two EVs for major markets, the bZ4X and the Lexus RZ, and would help close the gap with Tesla Inc. on cost and performance, the people said.

Tesla reportedly made almost eight times the profit per vehicle as Toyota in the third quarter, partly because of its ability to simplify EV production and reduce cost, analysts have noted.

Toyota has been reviewing a $30-billion, three-stage plan for developing and releasing the EVs that were announced late last year. Toyota has assigned working group charged with outlining plans to improve its EV approach. This working group is also considering a potential successor to its new EV platform, e-TNGA.

Originally posted on Auto Dealer Today

More Showroom

Photo of multiple new SUVs on a car dealership lot
Showroomby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Map of Europe next to back of EV car.
Showroomby Lauren LawrenceJune 22, 2026

European EV Market Hits Record

Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.

Read More →
Person pumping gas into car.
Showroomby Lauren LawrenceJune 17, 2026

Used EVs Outpace New

While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.

Read More →
Ad Loading...
Dodge emblem on orange vehicle
Showroomby Hannah MitchellJune 15, 2026

New Vehicles Down for Most Brands

Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.

Read More →
Photo of the back of an electric Mercedes
Showroomby Hannah MitchellJune 10, 2026

Auto Prices Ride May Moderation

Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.

Read More →
Orange Mitsubishi car on grass
Showroomby Lauren LawrenceJune 8, 2026

Mitsubishi Sets Growth Strategy, Structural Transformation

The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'

Read More →
Ad Loading...
inside of car, view of steering wheel with hands on it driving
Showroomby Lauren LawrenceMay 29, 2026

Affordable, Safe Cars for Teen Drivers

Families looking to balance affordability and safety in vehicles for their teen drivers can look to the updated list of recommended vehicles by IIHS and Consumer Reports.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Showroomby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
exterior daytime image of Porsche North Miami dealership
Showroomby Lauren LawrenceMay 22, 2026

Holman Opens Porsche Dealership in Miami

The North Miami store features the brand’s signature Destination Porsche design concept, combining contemporary architecture and technology to create what the auto group calls an ultra-luxury experience.

Read More →
Ad Loading...
Outside of a Cadillac dealership.
Showroomby Lauren LawrenceMay 20, 2026

Chicago to Gain Cadillac Rooftop in 2027

The two-story Cadillac dealership is being constructed at the former Lincoln Yards site, owned and operated by Canada-based Jack Carter Auto Group.

Read More →