New Mazda SUV Part of Industry Electrification Trend
Details of CX-90 to be fully revealed in January.
Mazda said the CX-90 has an “all-new” e-Skyactiv powertrain “tuned specifically for the North American market.”
IMAGE: Mazda
Mazda dived deeper into electrification with the introduction of its first plug-in hybrid in the U.S.
The 2024 CX-90 SUV is the brand’s first nationwide electrified model and is scheduled to be unveiled in January.
The brand revealed scant details about the CX-90, including that it will “maintain the responsiveness, performance and driving dynamics that define Mazda vehicles,” it said in a press release announcing the model.
It said the CX-90 has an “all-new” e-Skyactiv powertrain “tuned specifically for the North American market” that will offer “the best of both worlds in terms of performance and efficiency.”
The model is one of many introduced by automakers in a surge of electrification across the industry, though Mazda hasn’t been at the forefront of the boom.
READ MORE: Automakers Drive Up Spending on EV and Battery Development
Originally posted on Auto Dealer Today
More Showroom
October Auto Sales Fall With the Leaves
A forecast anticipates retail deliveries are down this month as consumers continue to face cost challenges, though more are tapping long loans in order to buy.
Read More →
California Sees Quarterly Gains
California’s new-vehicle market saw a boost in hybrids in the third quarter and its first overall quarterly market gain of the year.
Read More →
New-Vehicle Prices Stay Put
Affordability pressures and model availability shaped new-vehicle sales in September, according to an analysis by Kelley Blue Book.
Read More →
EV Buyer Consideration Shifts
What drives American consumers to purchase an electric vehicle is shifting as the question moves away from Should I?' to 'Which features and experience do I want to have?'
Read More →
Year-to-Date Auto Sales Holding Their Own
A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.
Read More →
Slow to Robo
Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.
Read More →
Dealers a Little Down
A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.
Read More →
European EV Sales Skyrocket
The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →