Cox Automotive has added new capabilities to dealership service platform Xtime. Designed to deliver a modern service experience from appointment to payment, the additions span communications, multimedia, reporting and connected workflows for maximized service revenue and elevated customer experience.

“Xtime’s latest enhancements underscore exactly what Cox Automotive’s Retail360 delivers—the ability to provide consistent sales to service experiences through powerful insights,” stated Tracy Fred, Cox Automotive senior vice president of dealer and lender solutions. “Xtime stands out from other solutions in its ability to connect data from sales to service, providing tools to keep customers and service staff in constant communication, creating positive customer experiences, that drive loyalty, and promote retention that activates the lifetime value of the customer.”

Xtime is a core service platform within Cox Automotive’s Retail360 ecosystem, which enables every path to purchase, from search to service. With 65% of consumers rating digital features as critical or very important to their communication experience, according to the 2024 Xtime Communication Satisfaction Survey, coupled with 2025 shaping up to be the strongest year for automotive sales since 2019, Xtime’s enhancements equip dealership service departments and OEMs with the technology to meet customers’ expectations. 

New features include:

• Enhanced texting communications that leverage a new messaging center to support interactions with customers and prospects, to help meet evolving customer expectations. Including bulk communications to reduce effort, built for timely and effective interactions and improved customer satisfaction.

• Enhanced video capabilities that include features like noise cancellation, higher resolution, subtitles, dealer-branded multipoint inspection videos to drive technicians' efficiency and elevate customer’s experience. Engaging multimedia can generate approvals in as fast as seven minutes for additional service recommendations. Also introducing Xtime’s real-time performance dashboard and performance scoring capabilities with the goal of increasing additional service recommendations and driving revenue growth. 

• Simplified reporting with deeper insights from the service lane helps dealers quickly make informed decisions.

• Expanded workflow efficiency with seamless dealer management system integrations streamlines operations and enables a more efficient workflow. Connected data from back-office processes to fixed operations can lead to higher dealership profitability.

“Trusted by nearly 7,000 franchise dealers and more than 20 OEM partners, Xtime’s service scheduling, multi-point inspections, service marketing, and the consumer check-in experience has long been relied upon,” continued Fred. “Even in a positive market, dealers understand that they need to think long term and strategically, with a comprehensive set of tools with multi-channel marketing capabilities and powered by AI and service automations that drive precision for the customer. Xtime is the service platform that leads to a more profitable service experience today and in the future.”