Dealer Credit Service Provider Breached
Hack exposed thousands of dealerships’ customer data

700Credit said it hired cybersecurity experts to investigate the breach who found it didn't affect the company's normal operations.
Pexels/Nikita Belokhonov
A data breach affecting major auto dealership customer credit checks provider 700Credit compromised the personal information of nearly six million people across more than 17,000 stores.
The company, which provides credit reports, compliance services, soft-pull and fraud-prevention services, said it hired cybersecurity experts to investigate the breach. On its website, it assured dealer clients and their customers that it had so far discovered no identity theft or other misuse of the data.
700Credit said the cybersecurity investigators had also found no effect on the company’s internal network and that it continued to operate and serve clients as normal. It also mailed a notice to clients and was in the process of contacting all affected consumers individually to offer credit-monitoring and other help.
The company established a phone line to take questions on the breach. It advised auto dealers to talk with their legal counsel related to any obligations they may have involving the incident.
A report this fall by Reynolds and Reynolds affiliate Proton Dealership IT and Security showed many auto dealers themselves haven’t strengthened their stores’ cybersecurity after hackers breached CDK’s dealer-serving systems last year.
The company found such incidents spiked nearly 250% since that attack. Proton said the incident exposed industry vulnerabilities criminals have since been exploiting.
DIG DEEPER: More Auto Retailers Would Benefit From Additional Cyber Defense
More Digital

Fixed-Ops Automation Can Help Dealerships Stand Out
Technology turns everyday service repairs into lasting customer loyalty and dealer profitability.
Read More →
AI and the Auto Dealer
These are risks you can’t ignore as the technology becomes more and more of a presence in the auto retail environment.
Read More →
Data Drives Success
Dealerships that make decisions based on data rather than gut instinct or experience have a leg up on their competitors, according to a recent survey.
Read More →
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Simple But Effective Hacking Surges
Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.
Read More →
The Future of Car Dealerships
Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Real Intelligence
AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.
Read More →
Zurich Launches Advisor IQ for F&I Manager Coaching
The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.
Read More →
F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →