Talk about birth by fire.
Four days, two shows, about 500 photos and two notebooks crammed with notes. And
out of the notes I took during the third-annual F&I Conference and Expo in
Las Vegas, the one comment that stood out was the one made by this one brave
soul who grabbed the microphone at the conclusion of a panel discussion on
compliance and uttered, “I’m afraid to go back to my dealership.” By the
nervous laughter that followed, the quote definitely captured the moment.
From what panelists said at
the magazine’s November conference, the regulations dealers face and the
lawsuits they hope never reach their doorstep aren’t going away. In fact,
insiders say they will increase in 2007 and beyond, with data security
definitely being the flavor of the day.
The good news is that
technology is quickly moving to improve the way dealerships do business. And
while quickening the transaction is the obvious benefit, technology also promises
to help dealers with compliance issues. However, according to panelists
participating in a discussion on e-contracting, the road to a totally electronic
transaction is still a ways away. Industry insiders predict e-contracting will
be ubiquitous by 2010, although most dealers believe the time frame is a lot
longer than that.
Technology, however, is
already making its presence felt. We heard from AmeriCredit in our November issue
that technologies like LexisNexis’ InstantID are speeding up nonprime financing
by cutting down on the amount of “stips” dealers need to collect. And I don’t
think I have to talk about how the electronic menu has helped dealers remain
compliant while providing a nice marketing tool for F&I products. However,
as panelists said at the magazine’s conference, dealerships cannot rely on
technology alone to keep them in compliance.
Making sure your desking
tools aren’t crediting vehicle service contracts (VSC) in the first pencil is a
good start, as some still may offer that option. So make sure to turn that
feature off. Why? That’s payment packing. Dealerships should also make sure to set
all computers containing customer data to lock after hours or when the F&I
manager steps away from his or her desk.
There are other controls you
can put in place as well. You can set up user logs when it comes to accessing consumer data, and do this
for both paper and electronic. Bottom line: You need to know who accessed what,
and why it was accessed, because, if you haven’t heard it before, 60 percent of
ID theft cases are committed by either people the victim knew, or someone
within an organization.
Take a recent case in Central Florida, where several dealerships learned that
their salespeople were stealing their customers’ data to make credit purchases.
In one case, two weeks after bringing home their new car, the victims received
a letter from a powersports dealership congratulating them on their new
motorcycle — a purchase their salesperson made under their name. Once tracked
down, the salesperson told investigators that he learned how to steal
identities from a salesperson he worked with at another dealership. And when
investigators caught up with that guy, they uncovered reams of credit reports,
purchase agreements and drivers’ licenses in that salesperson’s home and inside
the vehicle he purchased under the name of one of his customers.
Protecting your dealership
doesn’t stop there, however. Continually updating your dealership’s computer
systems with the latest virus protection is a good practice. You should also
make sure to cut off access to DMS vendors you’ve employed in the past. You
should also limit what new employees can access, and make sure employees aren’t
taking consumer data off premises to complete paperwork at home. And remember not
to trust e-mail when trying to send sensitive information. Use a telephone.
Laptops and personal data
assistants also threaten your dealership’s ability to protect your customers’ information.
In fact, DealerTrack’s Randy Henrick relayed a story about a healthcare
provider in the state of Oregon paying more than $70 million in damages after a company laptop was stolen. In
it was the personal information of more than 300 individuals. You get where I’m
going with this. The more controls you put in place, the better.
I think David Robertson,
executive director of the Association of Finance and Insurance Professionals, said
it best when he told the audience at the magazine’s conference: “There’s no
glory in getting shot with your own bullet. If you’re working F&I and doing
it right, the odds of someone getting you decreases.”