The customer’s first impression of you is a tone setter for the entire transaction. So what warning signs are you putting up? This month we explore four ways to put your customer at ease.
Read More →So, the editor in the next office gets in today (June 29) and tells me about the “Transformers” movie premiere and after party he attended the night before. He always gets to do cool things like that, but does he ever invite me?
Read More →As all of you know, spot deliveries are a common practice in many dealerships around the country. Where they are permitted by law and properly executed, spot deliveries are a valuable sales process.
Read More →Your customers aren’t the only ones you have to worry about. Sometimes, your own employees can’t resist the temptation. Problem is, that opportunistic employee puts your dealership at risk, too.
Read More →With consumers shopping for the right monthly payment, it’s no wonder loans are stretching out. But is it right for the industry? Market insider takes a look at the impacts from the lender’s viewpoint.
Read More →The San Antonio, Texas-based dealer group takes haggling out of the finance office in favor of “one simple price.” Clever or crazy? You be the judge.
Read More →A customer comes into a dealership $12,000 upside down. Not only did the dealership make the sale, but it sold a GAP product on the finance deal. Not bad, right? Unfortunately, there was no salesperson and no F&I manager … well, almost no F&I manager.
Read More →Memorial Day weekend in Washington, D.C., is always an affair, from the 20,000-plus motorcycle-riding members of Rolling Thunder in town to raise awareness of POW/MIA issues, to the concerts and fireworks on the mall, and thousands of flags flying everywhere.
Read More →Ancillary products can generate as much as 60 percent of gross profit. Does your pay plan reflect that? Pay plans should reward for superior and compliant performance, but are you factoring in today’s market trends?
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