Once named the “Hardest Workin’ Man in the Automotive Training & Consulting Business,” Cory is a nationally recognized authority in the areas of new school psychology, e-commerce sales & marketing strategies, and technology-assisted selling. Cory has worked with some of the most recognized names in the automotive industry, including mega groups and manufacturers. As a champion of the retail sales professional, Cory’s strategies and selling techniques are based on the real-world selling environment and are designed to increase profits for the dealer and the “front-line” employee. Cory is also the new monthly sales columnist for F&I and Showroom Magazine.
The Gross Killer
Nothing drives down profits faster than a divided front end. F&I’s sales columnist offers some advice on how to unify sales and finance.