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The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.
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The NADA’s Peter Welch responded to an op-ed piece published in The New York Times that was critical of dealer franchise laws, saying such protections ‘level the playing field between dealers and manufacturers.’
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Haystak and vAuto are combining vehicle-specific data with targeted advertisements to tailor search engine ads to car buyers who are searching for used cars online.
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The magazine made available this week the voting page for the final round of the IAS-sponsored F&Idol competition. Review the five video entries and vote for the overall winner of the 2014 contest.
Read More →AutoLoop has added a feature to its Essentials platform called Instant Online Leads, alerting sales personnel when a prospective car buyer is requesting more information on a dealer’s website.
Read More →When a potential customer calls a dealership, that call goes unanswered one out of six times, according to data from mobile advertising technology company Marchex Inc.
Read More →TrueCar adds four new members to its National Dealer Council, a 20-member advisory panel of automotive retailing experts. With the new additions, the council now represents all major automakers.
Read More →The web application helps dealership employees easily snap and share customer photos via email at vehicle delivery. Officials with DealerRater said the app can increase the likelihood of customers leaving a review by 50%.
Read More →The captive finance company selected the digital marketing, sales and service solutions provider to provide web-based customer lifecycle communications.
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This month, the Ninth U.S. Circuit Court of Appeals upheld a lower court’s ruling that dismissed a proposed class-action lawsuit against Yelp. The suit claimed the company extorts advertising dollars from businesses in exchange for good reviews, a practice the federal court said is not illegal.
Read More →This week, the Supreme Judicial Court of Massachusetts upheld a lower court’s ruling that dealers did not have grounds to challenge Tesla Motors’ ability to sell vehicles in the state.
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