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News•May 6, 2014

Haystak Selected as Preferred Provider for Mitsubishi Dealer Websites

As a preferred website provider for Mitsubishi Motors North America, Haystak now offers website solutions at special rates to Mitsubishi‘s 382 U.S. dealers through its HAYSTAK KORE360 platform.

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Articles•by Brittany-Marie Swanson•May 6, 2014

Taking Note

Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.

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News•May 1, 2014

Vehicle Owners Willing to Pay for Smartphone Functionality, Not Connectivity

The 2014 U.S. Automotive Emerging Technologies Study conducted by J.D. Power found that technology features consumers want most are those that allow them to access the entertainment, information and connections they currently get from their smartphone.

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News•April 29, 2014

Haystak Selected as Preferred Provider in Lexus Dealer Website Program

As a preferred provider in the Lexus Dealer Website Program, Haystak now offers Lexus’ 233 U.S. dealers a selection of Lexus-compliant website designs and digital marketing services through its HAYSTAK KORE360 platform.

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Articles•April 29, 2014

Building a Deeper Link

Digital marketing expert reveals how some progressive dealers are attracting 2.5 times more shoppers at 65% less cost than traditional search engine marketing.

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News•April 23, 2014

J.D. Power Acquires Korrelate

The addition of the measurement and analytics firm expands J.D. Power’s capabilities to measure the effectiveness of digital advertising spending.

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News•April 22, 2014

F&I Express Adds Portfolio to eContracting Platform

Portfolio, which offers dealers in-depth quarterly cession reports, is now part of F&I Express’ aftermarket eContracting platform.

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News•April 17, 2014

Gubagoo’s Website Platform Now Optimized for Mobile

The new capability will allow dealerships to track and target mobile shoppers with chat and personalized offers, among other features.

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News•April 15, 2014

Mazda Canada Chooses Xtime for Service Retention

Mazda’s 163 dealership service departments in Canada are now using Xtime’s service scheduling and check-in platform.

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News•April 10, 2014

DealerEFX Releases ‘Mobile-Ready’ Email Template

Dealer clients of DealerEFX now have access to mobile-ready email templates designed to engage prospective buyers on their mobile devices.

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