WEST PALM BEACH, Fla. — Gubagoo’s behavioral analytics-based chat and website engagement platform for dealer websites is now fully optimized for mobile, the company announced this week.

The new capability is designed to allow dealerships to track and then relevantly target — through chat, personalized offers and inventory display — every single visitor that hits their website via a smartphone or tablet.

With an estimated 30% to 40% of dealer site traffic now coming through mobile devices, Gubagoo is serving up the chats, offers and inventory to on-the-go mobile shoppers. The solution also keeps shoppers on the dealership’s mobile site rather than forcing consumer onto another page and breaking continuity, officials noted.  

Free to current clients of the company, Gubagoo Mobile works on any native smartphone or tablet device, requires no app downloads and is able to automatically detect the presence of a mobile browser. It then instantly sets the mobile engine in motion.

“Very soon, mobile will overtake the desktop as the way most people access dealer sites,” said Brad Title, CEO of Gubagoo. “And if a dealer’s vendors don’t enable smarter chat and more relevant site communications on mobile, they’re throwing 30% to 40% of their traffic away.”