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ArticlesJanuary 21, 2014

3 Pillars of Digital Marketing

Media strategist says digital marketing’s three core principles will not only help you cut through all the tech jargon and acronyms, they’ll serve as your guide in this ever-changing marketing space.

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Articlesby Stephanie ForsheeJanuary 21, 2014

Online Checkout

Though the fate of Tesla’s attempts to break away from the dealer franchise model remains to be seen, there’s one piece of its business model dealers are gradually getting on board with.

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ArticlesCover Storyby Brittany-Marie SwansonJanuary 21, 2014

Optimized for Mobile

The F&I director at Mercedes-Benz of Coral Gables says profit per retail unit increased 16% when his dealership switched from paper to an iPad-based menu. Profits have stayed strong ever since.

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Articlesby David Keller, CPA, CFEJanuary 21, 2014

Show Planner

If you’re heading out to this year’s NADA Convention and Expo, make sure you take the following six steps before you pull the trigger on a new software tool for the dealership.

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NewsJanuary 16, 2014

Facebook Ads Increase Vehicle Consideration, Study Shows

A new study by comScore and initiated by Facebook shows that automotive campaigns on Facebook drive up consideration for brands and models advertised. They also drive down searches for competing brands.

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NewsJanuary 14, 2014

DOJ Charges N.C. Dealers With Credit Discrimination

A joint complaint filed in North Carolina alleges buy-here, pay-here dealerships targeted African-American customers for unfair and predatory credit practices that violated federal and state law.

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NewsJanuary 9, 2014

Yelp Reviews Not Protected by First Amendment, Court Rules

The Virginia Court of Appeals ruled this week that the names of seven Yelp reviewers must be turned over to the owner of a carpet cleaning business. The owner of the business said the reviewers, who made disparaging remarks online, were not real customers.

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NewsJanuary 9, 2014

Manheim: Q4 Wholesale Used-Vehicle Prices Decline Slightly

Used-vehicle prices in the United States declined slightly in the fourth quarter 2013, but they remained at historically high levels as consumer demand stayed strong, Manheim reports.

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NewsJanuary 9, 2014

Law Firms Join Forces in Antitrust Suit Against Carfax

Bellavia Blatt Andron & Crossett P.C. has joined forces with another law firm in prosecuting its antitrust suit against Carfax.

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NewsJanuary 7, 2014

Auto/Mate Announces 40% Year-Over-Year Increase in Auto Dealer Installs

Auto/Mate announced a 40% year-over-year increase in auto dealer installs, continuing the company's growth trend.

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