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Digital

News•January 30, 2014

Polk, Cobalt Offer New Marketing Solution for Targeting Local Markets

The Polk Territory Pro solution is now available to franchised dealers subscribing to Cobalt PowerBrand. The new solution is designed to help dealers plan strategic digital advertising campaigns.

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News•January 28, 2014

Ford Signs Licensing Agreement for ADP ServiceEdge Solution

Ford Motor Co. and ADP have signed an enterprise license agreement for ADP ServiceEdge solution, a next-generation service technology designed to enhance the consumer experience.

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News•January 27, 2014

Dealertrack Debuts DMS 2.0

New graphical user interface and enhanced mobility are among the key features of Dealertrack DMS 2.0.

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News•January 23, 2014

HookLogic Provides Attribution on Car Sales Based on Polk Intelligence

Customers of HookLogic’s AutoHook Suite of Solutions will now receive monthly Purchase Analysis Reports showing not only direct sales attributed to HookLogic’s incentivized walk-ins, but also identifying lost opportunities.

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News•January 21, 2014

Autosoft, SimplyCast.com Announce Integration Agreement

Autosoft announced it’s integrating SimplyCast.com’s automated marketing and communications solution into its new Autosoft Connect Data Services program.

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News•January 21, 2014

RouteOne Now Supports Multiple GM Initiatives

RouteOne announced its support for multiple General Motors initiatives offered through the RouteOne platform: GM Shop-Click-Drive, the GM Brand Credit Application and the GM Credit Card.

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News•January 21, 2014

Deloitte: Gen Y Prefers Hybrid Vehicles

A new study from Deloitte shows that a majority Gen Y consumers prefer an electrified vehicle over any other type of car or truck. Moreover, Gen Y consumers heavily favor hybrid gasoline-electric vehicles.

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Articles•January 21, 2014

Building Bigger F&I Muscles

Software expert makes a case for making the switch from paper to emenu, and he’s got stats to back it up.

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Articles•January 21, 2014

3 Pillars of Digital Marketing

Media strategist says digital marketing’s three core principles will not only help you cut through all the tech jargon and acronyms, they’ll serve as your guide in this ever-changing marketing space.

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Articles•by Stephanie Forshee•January 21, 2014

Online Checkout

Though the fate of Tesla’s attempts to break away from the dealer franchise model remains to be seen, there’s one piece of its business model dealers are gradually getting on board with.

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