Ford Signs Licensing Agreement for ADP ServiceEdge Solution
Ford Motor Co. and ADP have signed an enterprise license agreement for ADP ServiceEdge solution, a next-generation service technology designed to enhance the consumer experience.
HOFFMAN ESTATES, Ill. — ADP Dealer Services Inc., a division of ADP and a global technology solutions partner, announced this week an enterprise license agreement with Ford Motor Co. for the ADP ServiceEdge solution. Ford will rebrand the ADP solution for Ford and Lincoln dealers as Ford & Lincoln SMART Technology powered by ADP.
Ford has begun a national rollout campaign to announce the first component of SMART Technology and SMART Appointments — Ford’s new DMS-integrated, online solution. It is designed to help Ford and Lincoln customers schedule service appointments at their preferred dealership by visiting Ford and Lincoln websites, including Fordowner.com and Lincolnowner.com.
Customers can select their preferred Service Advisor, maintenance package and method of transportation. Appointments are recorded into the dealer management systems, and automatic reminders are emailed to customers in advance of every visit.
“Ford and ADP have recognized that we’re reaching a new era in the service department where the customer is more empowered and expects more control, transparency and personal treatment,” said Bob Karp, ADP’s senior vice president of North America operations and sales. “The ADP ServiceEdge technology enables this transformation, plus it gives dealers a consistent process to drive their growth in service.”
Additional SMART Technology system modules will be announced later this year.
More Digital
Fixed-Ops Automation Can Help Dealerships Stand Out
Technology turns everyday service repairs into lasting customer loyalty and dealer profitability.
Read More →
AI and the Auto Dealer
These are risks you can’t ignore as the technology becomes more and more of a presence in the auto retail environment.
Read More →
Data Drives Success
Dealerships that make decisions based on data rather than gut instinct or experience have a leg up on their competitors, according to a recent survey.
Read More →
AI: Facilitator, Not Fixer, in F&I
The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.
Read More →
Simple But Effective Hacking Surges
Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.
Read More →
The Future of Car Dealerships
Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →
Real Intelligence
AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.
Read More →
Zurich Launches Advisor IQ for F&I Manager Coaching
The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.
Read More →
F&I in the Digital Age
Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.
Read More →