FI showroom red and grey logo
MenuMENU
SearchSEARCH

Dealertrack Debuts DMS 2.0

New graphical user interface and enhanced mobility are among the key features of Dealertrack DMS 2.0.

by Staff
January 27, 2014
2 min to read


NEW ORLEANS — Dealertrack Technologies unveiled Dealertrack DMS 2.0, a new dealer management system, at the National Automobile Dealers Association Convention & Expo this weekend.

With this new interface, Dealertrack delivers a number of new usability and functional benefits to its DMS customers, including:

Ad Loading...

New Graphical Interface — The completely re-engineered graphical interface helps enhance workflows while minimizing complexity, scrolling and clicks.

Mobile and Browser Agnostic Platform — Using HTML 5 technology, Dealertrack DMS 2.0 offers a completely mobile and browser agnostic platform that can be accessed via a variety of computers or industry leading tablets with an Internet connection.

Efficient and Customized Navigation — DMS 2.0 aims to help improve usability and workflow by giving users the ability to customize the screen display and navigation with the new My Favorite feature.

Streamlined Financial Analytics — Users will be able to better sort, filter and move data for advanced financial analysis.

Mobile App Platform — The modular functionality of the platform allows Dealertrack or third-party providers to quickly develop customized mobile apps.

Ad Loading...

Integrated Credit Card Processing — Incorporating seamless credit card processing into its design, the enhanced workflow allows users to increase efficiency, eliminate profit leaks and enhance customer satisfaction through full integration with their General Ledger.

Enhanced Business Office — With advanced technology, DMS 2.0 can easily navigate deal and customer details, trades, PDI and disclosures, among other information.

Laser F&I Forms with Electronic Signing — Users will be able to print forms on a laser device, as well as capture and store signatures electronically with DMS 2.0 from Dealertrack.

Forms Portal — Through an online library portal within DMS 2.0, dealers will be able to research, select and purchase forms.  Using the portal, forms are verified by one of our Internal Assurance specialists to ensure accuracy and contracts are verified by the Lender.    

Free Upgrade — All existing Dealertrack DMS customers will be upgraded to the new DMS 2.0 for no additional charge. Mobile access can be added for a nominal fee.

Ad Loading...

“The new Dealertrack DMS 2.0 is the realization of our commitment to innovation, mobility and ease-of-use across our entire product line, and will set the standard for how dealer management systems will be used in the future,” said Sharon Kitzman, vice president and general manager, DMS, Dealertrack. “Working closely with our dealer partners, we designed and developed an integrated DMS platform that is truly innovative and will help dealers drive transformation and efficiency across their retail operations.”

More F&I

Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
Ad Loading...
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →
Photo of robot holding a laptop
F&Iby Hannah MitchellApril 27, 2026

How AI Will Drive the Next Wave of Innovation in Finance & Insurance

It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.

Read More →
Ad Loading...
Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →