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NewsJune 14, 2012

RouteOne Integrates With AutoManager's DeskManager DMS

The announcement means fields on the RouteOne credit application will now be populated with information obtained electronically from the DeskManager system.

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NewsJune 14, 2012

Facebook Responds to Critics With ROI Study

After taking fire from companies like General Motors about the ROI it delivers to advertisers, Facebook responded by issuing a new study that shows most advertisers turn around $3 for every $1 spent on its social networking site.

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NewsMay 31, 2012

Incentives Tick Up in May, Edmunds Reports

Manufactures increased their incentive spend per vehicle by 3.9 percent in May. The increase comes one month after spending hit its lowest level in almost seven years.

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NewsMay 18, 2012

eBay Motors Completes Acquisition of WHI Solutions

The acquisition is expected to make it easier for dealers and consumers to sell, source and purchaase a wide variety of parts on eBay Motors.

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NewsMay 17, 2012

Auto Data Direct Appoints Calif. Reps

Auto Data Direct Inc. has appointed Sabrina Anderson and Dan Bernethy as California sales representatives to help dealers comply with a new law set to take effect this July.

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NewsMay 17, 2012

Mobile Search Rising Tool for Marketers

The shift toward immediate, ‘just-in-time’ information access means that marketers and content providers must meet the demand for mobile-optimized content, a new report says.

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NewsMay 15, 2012

CNA Exec to Speak at CIO Conference

Brian Pendergast, CIO for CNA National Warranty Corp., has been invited to serve as a panelist at the prestigious CIO Perspectives event in San Francisco on May 16.

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NewsMay 15, 2012

CAR-Research XRM Adds ‘Prospecting the Household’ Feature

The company's new CRM feature provides scripts that can turn showroom salespeople into BDC or Internet sales staffers.

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NewsMay 15, 2012

IAS to Sell LoJack Products

Innovative Aftermarket Systems will now rep LoJack's vehicle recovery and early warning systems through its network of general agents, the two companies announced yesterday.

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Articlesby Gregory ArroyoMay 14, 2012

Finding the Digital Sweet Spot

Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.

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