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News•October 16, 2009

Social Media an Important Tool in Automotive Marketing

Investment in high-quality digital and social media content is key to changing customer perceptions of a brand, as well as in raising brand awareness and consideration levels, according to industry experts at the 2009 J.D. Power and Associates Automotive Internet Roundtable.

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News•October 14, 2009

ADP Lightspeed Adds Integrated Benchmark Reporting

ADP Lightspeed, a provider of dealer management solutions for recreation sports dealerships, is developing integrated benchmark reports, called Databack for its LightspeedNXT DMS.

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News•October 14, 2009

ADP Lightspeed Unveils Integrated E-mail

ADP Lightspeed, a provider of dealer management solutions for recreation sports dealerships, is developing e-mail integration in its LightspeedNXT DMS that will allow dealers to email directly out of the parts, sales and service modules in the DMS.

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News•October 14, 2009

CDMdata and DealerTrack Partner to Offer Dealers Market Data

CDMdata Inc., a Kelley Blue Book company, and DealerTrack Inc., a subsidiary of DealerTrack Holdings Inc., have forged a partnership to leverage DealerTrack's vehicle inventory data and analytics, while integrating CDMdata's Internet marketing experience and Kelley Blue Book's marketing and valuation expertise.

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News•October 13, 2009

ActivEngage Offers Free eBook on Social Media for Dealers

ActivEngage, a provider of live chat for dealer Websites, released a new eBook, “Facebook for Auto Dealers,” to help dealers understand the business applications of social media and determine whether using Facebook is right for their dealership.

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News•October 6, 2009

Internet Ad Revenues Reach $10.9 Billion In First Half of Year

U.S. Internet advertising revenues reached 10.9 billion in the first half of 2009, a 5.3 percent decline from the year-ago period, according to the IAB Internet Advertising Revenue Report by The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC).

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News•October 6, 2009

Chase Honors Best U.S. Auto Auctions

A Motor City auto auction claimed three awards – including the top overall prize – when Chase, the nation’s largest auto lender, announced its 2009 Chase Cup for Auction Excellence winners.

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News•October 6, 2009

OEM and Third-Party Websites Serve Different Needs, Study Says

Although new-vehicle buyers visit automotive manufacturer Websites and third-party automotive Websites at the same rate during the shopping process, buyers rely on each type of Website for different types of information, according to the 2009 Website Performance Tools Report — Wave 1.

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News•October 6, 2009

AutoUSA Reports 500-Percent Increase in Leads

Leads provider AutoUSA reported a 500-percent increase in e-mail and phone leads for dealers since April 2009 from its pay-per-lead inventory listing network, powered by Vast.com.

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News•October 1, 2009

MOPS Program Helps Dealers Capture Warranty Sales

VehicleXpress partnered with Interstate National Dealer Services to offer powersports dealers a Missed Opportunity Program (MOPS), which allows them to offer customers an extended warranty program even after they have completed a sale and left the dealership.

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