SALT LAKE CITY— ADP Lightspeed, a provider of dealer management solutions for recreation sports dealerships, is developing integrated benchmark reports, called Databack for its LightspeedNXT DMS.

This integration allows dealers to compare dealership performance, margins, value and other key actions nationally, regionally and on an individual dealership level.

Data is automatically collected nightly across the country from hundreds of dealers and made available to pull real time inside LightspeedNXT. This allows dealers to do extensive market research in a matter of seconds. For example Databack reports allow dealers to check margins on used units or hourly rates within a region or nationally to compare with their own.

“Databack reports allow dealers to self check the performance of every aspect of their dealership real-time with real numbers,” said Laurn Rice General Manager, ADP Lightspeed. “By accessing the vast information provided within these reports dealers fine tune their dealerships to maximize performance and cash flow.”

In addition to providing national and regional benchmarks for dealers, Databack provides an in-depth view into the individual dealership’s performance. Reports such as average parts tickets, hours per RO or service history give dealers a quantitative view into their dealerships individual performance and can help target underperforming employees.

Databack benchmark reports integration is a subscription based product, and will be available to dealers currently on the system for download in version 3.9.1 due for release in November.