Today, each consumer chooses their own, unique path to vehicle purchase and they expect personalization every step of the way. Open the door to more leads, more deals, and higher profits with a plan for all the possible ways shoppers may interact with your dealership, both online and offline.
Use this guide to prepare for individualized purchase scenarios, discovering the tools, technologies, and processes you'll need to be ready for any consumer, any deal, anywhere.
By Cox Automotive
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