4 Automotive Marketing Firms Merge
TimeHighway.com, Peak Performance, Dealer Product Services and OneCommand have merged. Together, the companies will be called Affinitiv, the firms announced this week.
NAPLES, Fla. — TimeHighway.com has merged with Peak Performance, Dealer Product Services and OneCommand, the company announced today. Together, the companies will be called Affinitiv.
The combined company will offer a combination of predictive analytics, integrated technology, and in-field experts to help OEMs and dealer clients retain customers, build loyalty and drive sales, according to the company.
More than 20 OEM clients and 5,500 dealers will be affected by the merger, the company stated. Those clients will now have access to an end-to-end solution in connected multi-channel marketing. The company’s product line will include service appointment scheduling, integrated print, email, digital, social, mobile, SMS, CRM, BDC, and telematics solutions.
“Embracing innovation and digital technical advances has always been the cornerstone at TimeHighway," said Karen Dillon, president of TimeHighway.com. "We’re excited to be one of the four solid companies combining to form Affinitiv, the strongest, most comprehensive customer retention solution company in the industry."
More Showroom
California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
My Mercedes in the U.S.
The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →