ActivEngage announced its automotive messaging and consumer engagement solution has been securely integrated with the CDK Global ELEAD customer relationship-management system.

Elead lead delivery API is now available through the CDK Global Fortellis Marketplace. The integrated development empowers automotive dealerships with the capability to seamlessly retrieve ActivEngage inbound chat and messaging data via secure data-protected API integration.

The integration is designed to amplify sales and marketing endeavors by giving more depth into customer profile insights and lead attribution. Data fields that have always been captured in the ActivEngage messaging platform, such as lead source attribution, can now be pushed into the Elead system. Dealers gain new and enhanced visibility into customer profiles, enabling refined sales strategies not previously possible because of how ActivEngage captures and source and subsource data from diverse communication channels, such as SMS text, Facebook Messenger, and web chat.

“As technology evolves, so does our commitment to safeguarding data integrity and ensuring regulatory compliance,” said ActivEngage Chief Technology Officer Michael Third. “The introduction of the Elead Lead Delivery API marks a pivotal juncture for automotive dealerships, offering a robust and secure conduit for accessing critical messaging data, ultimately raising the bar for technical excellence and customer engagement standards.”

The Elead CRM Direct Post integration by ActivEngage equips dealers with the means to efficiently monitor and oversee inbound messaging data within the CRM framework fortified by the highest data security protocols for sensitive customer information, thereby eradicating reliance on email-based transmission.

To learn more, visit the CDK Global Fortellis Marketplace.