FI showroom red and grey logo
MenuMENU
SearchSEARCH

ADI Partners With F&I Trainer Becky Chernek

The Automotive Dealership Institute has partnered with Rebecca D. Chernek, president of Chernek Consulting Inc. (CCI).

by Staff
October 9, 2007
3 min to read


Scottsdale, Ariz. — The Automotive Dealership Institute has partnered with Rebecca D. Chernek, president of Chernek Consulting Inc. (CCI). Based in Cumming, Ga., CCI enjoys nationwide recognition for offering the latest in F&I training, in-dealership consultations, high-energy workshops and sales development services. Chernek is a renowned F&I workshop provider, and has taught at dealerships across the country. She served as a guest lecturer at ADI this week, and received a standing ovation from a packed class.



“I was very impressed at the depth of instruction Becky provided in such a short period,” says Keith Mason, current F&I student at the ADI. “She really prepared us to be superior in the menu-presentation aspect of F&I.”

Ad Loading...



Chernek has joined ADI’s faculty as an associate professor, and will offer special workshops at ADI throughout the year. She will also assist ADI graduates with job placement at her dealerships nationwide. ADI’s dealership clients, too, will be able to go to Chernek as a resource, especially for new-hire orientation, ongoing certification and continued training of employees.



“We are very excited to team up with Becky because she shares a common vision with ADI and has the same commitment to excellence,” says ADI Executive Director and CEO Alan Algan. “Chernek Consulting Inc. provides the most comprehensive and results-driven in-store workshops in the country. We believe that, together, we will set a new standard in dealership training.”



“This is a great partnership,” agrees Chernek, “ADI’s new Web-based F&I training product is incredible, it is exactly the type of cutting-edge training and adaptability that today’s automotive industry demands. Competition is not within the dealership anymore. It is online and nationwide.”



As part of their new partnership, ADI will sponsor at least four dealership-only workshops per year. These three-day sessions will be taught by Chernek personally and held at ADI’s Scottsdale, Ariz., facilities. The first workshop is scheduled for Jan. 9-11, 2008. Seating is limited to 24 participants, and many of Chernek’s existing clients have already expressed an interest in attending. This includes Wendy Bowen, general manger of Hurd Auto Mall, New England’s largest General Motors campus. Ms. Bowen, whose first CCI workshop left her “motivated to go back to my store and turn everything upside down,” was excited to hear of the ADI-sponsored workshops. “Becky’s dynamic, and ADI is the most trusted name in automotive training,” Bowen reports. “I’ve enrolled multiple managers to Becky’s courses over the last several years, and will definitely send them to ADI. Becky teamed up with ADI makes a great combination!”



CCI will be making extensive use of ADI’s new Web-based F&I training program, and will integrate it into its nationwide dealership consultations. This online product is offered in three “modules,” each of which cover different aspects of finance and insurance management. Modules may be purchased individually to accommodate busy professionals who are unable to take extended time off from work. Should a student desire a more interactive approach, they have the option of enrolling the hybrid diploma program, which offers an additional week of “live” instruction at ADI’s Scottsdale campus and includes professional job placement.


Topics:Digital

More Digital

Mechanic's hand on digtial device screen next to a car
Digital•October 30, 2026

Fixed-Ops Automation Can Help Dealerships Stand Out

Technology turns everyday service repairs into lasting customer loyalty and dealer profitability.

Read More →
LIght trails with nighttime cityscape in background
Digital•October 26, 2026

AI and the Auto Dealer

These are risks you can’t ignore as the technology becomes more and more of a presence in the auto retail environment.

Read More →
Four people sitting at desk with various phones and laptops. Bar graph pictured on computer.
Digital•by Lauren Lawrence•October 26, 2026

Data Drives Success

Dealerships that make decisions based on data rather than gut instinct or experience have a leg up on their competitors, according to a recent survey.

Read More →
Ad Loading...
Laptop computer on a desk with a notepad and pen next to it and a whiteboard in the background
Digital•by Rick McCormick•October 15, 2026

AI: Facilitator, Not Fixer, in F&I

The dealerships that thrive in the years ahead will be those that embrace technology while continuing to invest in the people who make customer interactions count.

Read More →
Person at laptop with green-colored code on the screen
Digital•by Hannah Mitchell•October 5, 2026

Simple But Effective Hacking Surges

Data from the past year at U.S. auto dealerships finds that email and identity phishing are growing threat sources that can dispense with malware by exploiting trust.

Read More →
Mechanic's hand working in car engine
Digital•September 10, 2026

The Future of Car Dealerships

Artificial intelligence is reshaping the service-drive experience and will help retailers stay competitive.

Read More →
Ad Loading...
newspaper advertisement circled in pink, Turn Listings into Leads, F&I and Showroom
Digital•by Lauren Lawrence•August 5, 2026

Structure Leads to Optimized Auto Listings

As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.

Read More →
Photo of two businessmen shaking hands next to a white car in a showroom
Digital•by Hannah Mitchell•August 3, 2026

Real Intelligence

AI, though it presents many opportunities for productivity, efficiency and more, isn’t a one-for-one stand-in for people. It can augment human capital but not replace it altogether.

Read More →
Photo of man's hand on laptop keyboard on a desk
Digital•by Staff•June 16, 2026

Zurich Launches Advisor IQ for F&I Manager Coaching

The new platform uses real transaction data and artificial intelligence-driven insights to help car dealerships improve consistency and performance.

Read More →
Ad Loading...
Adapting to Digital For a convenient and trustworthy experience, F&I and Showroom
Digital•June 1, 2026

F&I in the Digital Age

Digital retailing has not made the F&I manager obsolete. If anything, it has revealed how valuable the role can become when technology is used correctly.

Read More →