FI showroom red and grey logo
MenuMENU
SearchSEARCH

American Suzuki Granted Approval of Disclosure Statement

The bankrupt car maker took its next step this week in gaining confirmation of its Chapter 11 bankruptcy plan. In its amended disclosure statement, ASMC said it intends to sell its operations to a new subsidiary of Suzuki Motor Corp.

by Staff
January 17, 2013
2 min to read


BREA, Calif. — American Suzuki Motor Corporation (ASMC)’s disclosure statement for its amended Chapter 11 Plan was approved by Judge Scott Clarkson of the U.S. Bankruptcy Court of the Central District of California Wednesday. The court’s approval of the disclosure statement allows ASMC to begin soliciting votes to accept the plan.

The company’s amended plan further specifies how its motorcycles/ATV and marine divisions, along with its continued automotive parts and service operation, will be sold to a newly organized, wholly owned subsidiary of Suzuki Motor Corporation (SMC), enabling those operations to continue uninterrupted.

Ad Loading...

The new entity, NounCo Inc., will use the ASMC brand name and operate in the continental U.S. It will also act as the holder of 100 percent equity interests with its $95 million purchase, plus the cost of inventory not to exceed $4 million.

“We look forward to implementing our plan upon emergence and advancing our business strategy in the continental U.S. of focusing on the long-term growth of our Motorcycles/ATV and Marine divisions, while continuing to provide Automotive parts and service through our dealer network,” said M. Freddie Reiss, ASMC’s chief restructuring officer, in a statement.

“The approval of our disclosure statement represents an important step in our realignment and restructuring process,” he added.

Votes on the plan must be received by Suzuki's voting agent, Rust Omni, by Feb. 21. Solicitation materials are expected to be mailed to all creditors entitled to vote on the plan no later than Jan. 24. A hearing to consider confirmation of the plan is currently scheduled for Feb. 28, at 9 a.m. PT.

 

More F&I

Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Ad Loading...
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
Ad Loading...
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →