LAS VEGAS — Organizers of the upcoming Industry Summit have announced that Automotive Mobile Solutions (AMS) is offering a free year of mobile wallet geofencing services to the winner of a drawing at the event, which will be held Aug. 29–31, 2016, at Paris Las Vegas.

AMS’s founder, attorney and digital marketing expert John Possumato, said dealers are just beginning to explore the marketing possibilities of mobile wallet technology, which is built into every new iPhone and Android smartphone.

“The payment capabilities of mobile wallet have received the most attention, but the real innovation and marketing tools extend to reward coupons, loyalty programs, and the ‘killer app’ in auto retailing, mobile wallet digital business cards,” Possumato said. “Retail is a cutthroat competition these days, and dealers need a new way to cost-effectively gain leverage in the consumer’s ‘back pocket’ with time-sensitive, location-based offers. Flash sales for both variable and fixed operations are now possible with mobile wallet, and in ways that were never available before this technology emerged on the scene.”

Possumato added that a number of major retailers, including Starbucks, Best Buy and Macy’s, are using mobile wallet to connect with customers and keep them coming back. He plans to discuss the technology in “Get Your Customers Back!” at 5:15 p.m. on Tuesday, Aug. 30, and announce the winner of the one-year giveaway at the end of the session.

To enter the drawing, click here. You must be present at the session to win.

Registration for Industry Summit is open at the event’s website. For more information, including sponsorship and exhibition opportunities, contact show chair David Gesualdo via email or at 727-947-4027.