Arkona Inc. and Knightsbridge, Inc., an automotive customer service follow-up

products provider, announced March 19 an alliance which provides automobile dealers with a way to enhance their operations through customer management systems, according to the companies.

Knightsbridge solutions have already been installed at multiple Arkona dealer clients. As part of the alliance agreement, Arkona receives monthly fees for each dealership signed.

Knightsbridge says it simplifies processes and designs custom programs to meet the specific needs of any dealer. It also claims to add value by offering dealers extended hours phone-based assistance from trained technology experts with multi-lingual capabilities.

"Working with Knightsbridge means they do the administrative work, yet the dealership maintains complete control," noted John Haupt, dealer principal, Tri-County Ford, Buckner, Ky. "I've gained a team of experts to assist

my dealership. I no longer have to worry about the recruiting expenses, job interviews, hiring, training and equipment purchases related to CSI."

"Dealers appreciate the paperless solution we deliver. There is no need to circulate documents and there is no chance problems that have been identified will be lost," said Kathy Cameron, president, Knightsbridge, Inc.

"Our powerful management tools are completely interfaced with Arkona which means the dealer can monitor the effectiveness of in-house calling and ensure that issues are tracked to completion. With our tools all manufacturers' CSI program requirements are completely met."

Knightsbridge's customer contact products provide a Web-based interface for follow-up with customers on service work and outstanding

issues. Also available are outbound telemarketing services for faxing, e-mailing and calling prospects and customers about the potential for products or services.

"The new alliance supports Arkona's vision of providing our dealers with a cost-effective solution to gauge how effective dealership advertising, customer satisfaction efforts and service reminder programs are," added Jeff

Swain, vice president of sales at Arkona. "Dealers immediately recognize the

time and dollar savings that Knightsbridge brings to their business."

About Knightsbridge, Inc.

Knightsbridge, Inc., founded in 1987, is involved in the automotive customer service follow-up industry. According to the company, Knightsbridge was the originator of one of the first computer operated follow-up systems for

automobile dealers.

For more information visit www.knightsbrg.com.

About Arkona Inc.

Founded in 1996, Arkona is a public company in automotive management solutions.

Arkona's Dealer Management Suite is an e-business solution for automotive dealers that

integrates back office systems with a retail Web presence, according to the company.

In this market Arkona is an Application Service Provider (ASP).

For more information visit www.arkona.com.