‘Ask Frenchy’ to Win a Free Trip to Industry Summit
Dealers and F&I professionals are invited to submit their most challenging customer objections to IAS’s Eric ‘Frenchy’ Mélon for a chance to win free registration, hotel room, and recognition at this year’s Industry Summit, which heads to Orlando, Fla., in October.
Industry Summit 2018 will be held Oct. 8–10 at the Caribe Royale Orlando in Orlando, Fla. Photo courtesy Caribe Royale
ORLANDO, Fla. — Organizers of the annual Industry Summit announced that IAS will once again sponsor “Ask Frenchy,” a competition that will include five finalists personally selected by Eric “Frenchy” Mélon, the company’s president of sales and veteran F&I trainer. The event will be held Oct. 8–10, 2018, at the Caribe Royale Orlando in Orlando, Fla.
“‘Ask Frenchy’ has become a highlight of Industry Summit, and for good reason: It’s real, it’s challenging, and it’s an F&I training exercise you will never forget,” said David Gesualdo, show chair and publisher of F&I and Showroom and Auto Dealer Today magazines.
Dealers and F&I professionals are invited to click here to submit the most challenging question or objection a car buyer has posed to them. Winners will receive a complimentary show pass and accommodations at the Caribe Royale. They will also be invited to participate in a special session with Mélon at Industry Summit, set for 3:35 p.m. on Tuesday, Oct. 9.
“In our industry, we spend so much time working in our game that we rarely take the time to work on our game,” Mélon said. “The Industry Summit is a great time to work on your game, and I’m excited to hear the objections you’re getting every day. I’ll pick the toughest objections and share my thoughts in Orlando. See you there!”
Registration for Industry Summit 2018 is open at the event’s website. Register by Sept. 20 to enjoy a $100 early-bird discount. To discuss sponsorship and exhibition opportunities, contact David Gesualdo at (727) 947-4027 or via email.
More F&I
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →
F&I Reaches for the Sky
The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
The 90/10 Rule
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
Your Office Is Talking
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →