Assurant Aims to Blaze New Path With Pocket Drive
Assurant has piloted a launch of Pocket Drive, a new solution designed to share the benefits of connected-car technology with dealers and car buyers.
NEW YORK — Risk-management solutions provider Assurant announced its Global Automotive business has piloted a launch of Pocket Drive by Assurant, a device designed to enable dealers and their customers to benefit from a vehicle’s data and mobile connectivity.
Pocket Drive was designed into a vehicle’s OBD-II port and collects a wealth of insights and communicates them via a mobile device app. A dealer version empowers owners to modernize their operations and create a more streamlined customer experience. A consumer-based version offers customers a ”safer, simpler, and smarter” way to drive, executives said.
“We leveraged our expertise in vehicles and connected devices to offer revenue, efficiency and cost saving opportunities to dealers, while making vehicle ownership easier and safer for consumers,” said Chad Ammons, vice president of global strategy and innovation in Assurant’s Global Auto business. “Pocket Drive also can enhance customer loyalty by providing easy, one-touch access to the dealer service center as well as insights and incentives designed to decrease service attrition.”
Visit Assurant at Booth 1413S at NADA Show 2019.
Originally posted on Auto Dealer Today
More Showroom

California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
New Vehicles Down for Most Brands
Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.
Read More →
Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →